The words of the trade.
The key terms of the creator economy, explained without jargon.
PPV (Pay-Per-View)
A single piece of content sold in chat at a dedicated price, separate from the subscription. It is top creators’ main revenue source: up to 80% of income comes from PPV, not subscriptions.
DMCA
The Digital Millennium Copyright Act, the US law that allows takedown requests for stolen content. Automated DMCA requests are the key tool against leaks.
Geo-blocking
A feature that hides your profile from users in specific countries, regions or cities. Configured from day one, it protects the creator’s private life in their own area.
Funnel
The path taking a user from free content (TikTok, Instagram) to the premium platform, via bridge pages. A well-built funnel triples conversions.
Link in bio
The page reachable from a social profile collecting all the creator’s links. Its click-through rate is one of the two metrics that truly matter: above 1.5% is good.
Chatter
A professional managing fan conversations on the creator’s behalf, applying sales sequences and covering all time zones. A serious chatter team always respects the boundaries the creator sets.
Flat-rate tax scheme
Italy’s simplified tax scheme for VAT holders up to €85,000/year: a 5% substitute tax for the first 5 years, then 15%. The most common choice for creators starting out.
Engagement rate
The share of followers who actually interact with content (likes, comments, shares). For brands it matters more than follower count: it measures how real and active an audience is.
Lead magnet
A valuable free asset (a guide, a preset, a mini-course) offered in exchange for an email. The most effective way to build a direct channel with your audience, independent of algorithms.
Content batching
Producing weeks of content in a few sessions, then distributing it over time. It cuts daily work to 30–40 minutes and keeps the brand consistent and professional.